Pseudonym Sunday: Gaining Reputation and BNFs

People like having fans. And fans definitely like having fans.

While that may seem weird and counterintuitive at first, there is a perfectly good explanation. It mostly stems from the fact that many fans become content creators themselves, even if they end up borrowing someone else’s characters, worlds, and/or scenarios to do so. They produce fanworks like fanfiction, fanvids, and fanart without any intention of making a profit. It’s just for fun. And if the work is of a high enough quality and well received, it’s very likely that the person will gain their own following of other fans.

Even though this is a Pseudonym Sunday post, don’t let the category trip you up. Even anonymous users can gain a fan following if there is an easy way to attribute certain works or comments to one individual, anonymous or not. Art styles, for example, may be easy to identify and match up. Or, an anonymous user might claim a number of works as theirs without divulging their name. Pseudonyms just make this process easier and more accurate. After all, they give a distinct name and ownership to the work.

When a fan gets a big enough reputation, people might start considering them as a Big Name Fan, or BNF. This is where the terminology gets a bit tricky. It definition is simple enough. For whatever reason, BNFs are simply well-known fans. Just note that it’s not always the result of pure hard work and talent. There are a lot of other factors that can come into play before someone might be labeled a BNF. But the connotations can range from well to ill received. The positive side of the coin is easy enough to see, so I will be focusing mainly on the negatives.

 BNFs can have A LOT of influence.

To put mildly, BNFs become centers of their fandom and become very influential in their own niche of the subculture. They're trend setters. And as a result, they often gain a sort of cult-like following and may use their popularity immorally. It’s mainly a symptom of attaining fame and being put on the spotlight. For better or worse, people flock and look up to the BNF, even idolize them, and not everyone can handle such power. The position also leaves them open to drama. Generally speaking, the more popular someone is, the more likely people will want to tear that person down by stirring shit up, and fandom spaces are no exception. The fallout of such drama can be legendary.

Because of the reputation of the title, few like to use it, especially when referring to themselves. Nobody Ever Admits They’re a BNF:

Nobody ever admits they're a Big Name Fan. It's part incredulity, part modesty, and part self-preservation, usually in that order. The first time you hear somebody call you a BNF, it's ridiculous. I mean, come on- you're just some random schlub who writes stories/makes art/makes vids/talks about the show, BNF? Please! It's funny, too, because then you can have polls in your journal and ask for minions, because the notion of you being a BNF is so ridiculous it's mockable. Mockity, mock, mock!

Then, it's modesty. Because you're not stupid- you can look at your friends list and realize that 400 people is more than 50 people, and therefore, more people are reading what you say. (At least, in theory.) Still, 400 people reading what you say- that's hardly anything to get uppity about. Other people have bigger friends lists. Other people write more popular stories. You're still some random schlub writing stories, making art, making vids, talking about the show, you're just a random schlub that has more than your best friend listening.

Then, it's self-preservation, because there comes a point when denying your BNFness is, to choose the favoritest words of all fandom words used to describe a liar, disingenuous. Now, you're still a random schlub, because you always were a random schlub. But by this point, you are a random schlub whose name gets used as an example for various compare, contrast exercises and your behavior is part of the Neilsen Data for your particular fandom, along with the other BNFs'. Never mind that the statistical margin of error is like 90 percent, the rep of the fandom, that's on you. You know you're a BNF, but you know better than to admit it.

There are a lot more nuances and controversies about the term that I've glossed over for the sake of time and coherence. BNF, for example, is becoming more a slippery term and possibly outdated, even if the concept still stands. The shift of fandom culture from sites like livejournal and fanfiction.net to tumblr and AO3 have certainly complicated it. More information and opinions can be found here and here.

Before concluding this entry, I should really emphasize that the popularity of one fan does not necessarily guarantee quality. There are a ton of underappreciated or lesser known fans churning out wonderful works. They might just not have that star quality, whether it’s self-marketing or charisma or something else, that vaults certain individuals into BNFdom. And that’s ok. Sometimes the merit of a work just speaks for itself.